INTERVIEWS

Second Life Singer Isabella Rumsford – A success story RL and SL

In the world of music, be it SL or RL, where melodies intertwine with emotions and the rhythm shakes your body or touches your soul, a talented singer stands out not just for their vocal prowess but for their ability to connect deeply with their audience. This connection is often the result of years of dedication, practice, and an unwavering passion for art. Isabella Rumsford understood all this from a young age and now she conveys pure emotion with her every live concert, being an artist thriving in both virtual and physical realms.

Isabella was born in Romania, and anybody who got to know her would say that she was born for music. She started her musical journey at around 12 years old, having the unconditional support of her parents and other people who saw her great potential. 

Isabella Rumsford aka Andreea Keller

I’m a soul with a deep love for music, the simple pleasures of life and creativity. People often ask me when I started singing, and honestly, I can’t remember a time when I wasn’t singing! I was surrounded by a musical family (everyone seemed to either know how to sing or play several instruments) so they were always extremely supportive regarding my talent. 

I’ve been fortunate to have a rich experience in the music industry starting my career in Europe, where I had the pleasure of performing in countries like Romania (my home country), Germany, Italy, France, Hungary, etc. I kicked off my musical journey at around 12 years old, diving into the world of pop and R&B. But then, in true dramatic fashion, I felt the urge to study classical music, so I did just that. I completed my college education and earned a Bachelor’s Degree in Opera — yes, I can belt out an aria when the mood strikes! :)” Isabella Rumsford, RL and SL Live singer

 

At 24, Isabella decided to make an important change in her life, so she moved to the United States where she begin a new chapter in her musical journey. The strong passion for music also brought Isabella to Second Life, where she conquered people from all corners of the world through her voice and music.

When I joined Second Life, I was blown away by the chance to listen to so many amazing musicians from all over the world. It felt like I’d stumbled into the coolest virtual concert hall ever – minus the expensive tickets and long bathroom lines. As a total newbie, I figured I’d start by taking on some hosting gigs at different clubs. Not only did it help me get the hang of things, but I also ended up making a lot of new friends. I was lucky enough to meet some fantastic people and musicians who not only showed me the ropes but also helped me set up my own stream. Before I knew it, I was performing myself.” Isabella Rumsford, RL and SL Live singer

 

From RL to Second Life

About Second Life, as a real life singer used with stages and crowds, Isabella confesses that she is fascinated by what this virtual space can offer as the experience is as real as possible:

I vividly remember the first time I stepped into Second Life, nearly 15 years ago. Back then, it was all about classic avatars – no mesh at all – but even so, I was amazed by how well-designed this virtual world was. The avatars might have been simpler, but the creativity and freedom the platform offered were unparalleled. Every corner of Second Life was a new discovery, from the intricate landscapes to the vibrant communities that flourished despite the limitations of the technology at the time. The sense of connection and the ability to express oneself in ways that transcended the physical world is what truly set Second Life apart. Even without the advanced graphics we see today, the world felt alive, brimming with potential.” Isabella Rumsford, RL and SL Live singer

Isabella Copyright@ Isabella Rumsford

 

Behind an artistic mind

If music is what guides her to write the pages of an artistic life, Isabella hides more passions and she is often driven by a sense of wonder and a desire to discover new knowledge.

“I like to think that music chose me – I really had no say in the matter! While some people spend years searching for their true passion, I was lucky enough to know from the start that music was my calling. It was like the universe handed me a microphone and said, ‘This is your path, now go sing!’ But music isn’t my only passion. I’m also endlessly curious about what lies beyond our world. Astronomy fascinates me – the planets, stars, galaxies, and the mysteries of the universe. I often find myself staring up at the night sky, wondering what’s really out there.

On the flip side, I’m equally intrigued by what’s going on inside us. Psychology is another area I love exploring, especially the depths of the human mind. I’m fascinated by questions like: ‘Who are we really? Where do we come from? And where are we headed?’ The idea that our consciousness and ancestral lineage shape so much of who we are today is a puzzle I can’t resist trying to piece together. It’s like unraveling the stories of our ancestors to understand the threads that weave through our lives.

I also absolutely love meditating and practicing yoga. It brings me a deep sense of peace and clarity that nothing else quite compares to. And when I’m not on stage, you’ll likely find me diving into astrology, astronomy, psychology, or photography, or just enjoying some downtime with my loved ones and my dog. As much as I love performing, I’m also a bit of a homebody who cherishes my private space and the peace and bliss that comes with it.” Isabella Rumsford, RL and SL Live singer

Isabella Rumsford Copyright@ Moga Loring

The resources and what we can do in Second Life sometimes exceed our imagination, and SL performances, although in a virtual world, offer a unique experience that now, in 2024, we still cannot have in any other virtual space; and so is for Isabella.

There’s something surreal about being able to teleport from one venue to another, performing for audiences from all around the globe without ever leaving my comfy room – no jet lag, no lost luggage, just music. 🙂 In all seriousness, the energy in SL is incredible. Even though I can’t see the audience in person, I can still feel their vibes and connect with them in a meaningful way. Second Life concerts offer a level of accessibility and creativity that’s hard to match in the real world. Whether it’s a beachside gig, a grand concert hall, or even a floating stage in the clouds, the possibilities are endless. It’s a fantastic complement to real-life performances, and it adds a whole new dimension to what it means to be a performer.” Isabella Rumsford, RL and SL Live singer

 

Hopes for a better world

For the future, Isabella has big and ambitious plans, like making her way to Australia, New Zealand and Japan – and i hope that, once she gets there, she will send a postcard for By Moga SL ☺. In Second Life, after a break she had to take from singing, she is back with montly performances at “Hanu` Ancuței“, the only Romanian Traditional Restaurant in Second Life located in the picturesque Coeur de Bourgogne, Ville de Coeur. If you are a music lover, you should go to her concerts – and I promise you will love her! You will get to know a very warm, kind, smart and talented lady who – if she had the power to change 3 things in the real world- would do the following:

Accessible Education and Healthcare for All: I’d love to see a world where everyone, no matter their background or circumstances, has access to quality education and healthcare. This should be a human right!

A Healthier Planet: I’d want to make environmental responsibility a priority for everyone. I dream of a world where we all take better care of our planet – reducing pollution, protecting our oceans and preserving our natural resources. After all, there’s so much beauty in the world, and it’s up to us to keep it that way for future generations.

Greater Empathy, Kindness, and the Freedom to Be Yourself: I’d love to see more empathy and understanding among people from all walks of life. If we could all take a moment to walk in someone else’s shoes, I think we’d find more common ground than we realize. And along with that, I’d want everyone to have the freedom to truly be themselves without fear of judgment or discrimination. Music has always been my way of expressing my true self, and I believe that in a world where everyone is free to be who they are, we’d not only find more harmony but also realize that happiness isn’t so far out of reach. It ALL starts with us.” Isabella Rumsford, RL and SL Live singer

Isabella Rumsford Copyright@ Moga Loring

We end this heartfelt interview with a message from Isabella Rumsford to all By Moga SL readers:

Thank you for taking the time to read this interview and also thank you Moga for the invitation and opportunity to share this space with you all. I hope my journey and experiences resonate with you in some way. Remember, whether it’s through music, art, or simply being true to yourself, we all have a unique voice that deserves to be heard. Embrace who you are, follow your passions, and never be afraid to dream big. Life is full of possibilities, and sometimes the most beautiful melodies come from the most unexpected places.” Isabella Rumsford, RL and SL Live singer

Click here for Isabella Rumsford Facebook Page

In-world group: Isabella’s Passion

 

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One Comment

  • sandy

    I have to admit that the first time I saw Isabella at Hanu` Ancuței I didn’t really know what to expect. But I was immediately captivated! An artist who gives me chills from the beginning, I immediately fall under her spell. With Isabella I feel that. Lots of emotions, an incredible, captivating voice. I look forward to seeing her again and hearing her again

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